Why We Created Beverage Bros (and Why It Matters)

Maybe you’ve seen it on our social media.

The caricature. The shiny smiles. The quick technical tips filmed right in the field.

That’s Beverage Bros.

What started as a simple way to share knowledge has turned into one of our favorite ways to connect with operators, technicians, and teams who deal with beverage equipment challenges every day.

Built From Real Calls, Real Problems

Beverage Bros wasn’t created in a studio. It was created in our warehouse, test kitchen, training sites, and Barranco U Headquarters.

The episodes are based on the calls we get all the time:

• “My soda isn’t dispensing.”

• “The slushie isn’t freezing.”

• “The ice machine is acting up.”

• “The cappuccino doesn’t taste right.”

• “Why is the beer pouring all foam?”

Instead of keeping that knowledge behind service tickets, we decided to share it.

Beverage Bros is our way of pulling back the curtain and walking operators through common beverage equipment issues, simple fixes, and best practices—straight from the technicians and experts who work on this equipment every day.

Education First. Ego Last.

We believe better-informed operators run better stores.

Beverage Bros is designed to educate, not overwhelm. We break down problems step by step, explain the why behind the fix, and show what to check before an issue turns into downtime. Whether it’s a syrup pump issue, a slushie barrel problem, an ice machine cleaning oversight, a cappuccino machine maintenance step, or a beer system pressure imbalance, our goal is to make the complex feel manageable.

And yes, we keep it real. If there’s a quick check you can do before calling it in, we’ll show you. If it’s time to bring in a professional, we’ll tell you that too.

Preventive Maintenance Is the Bigger Win

While many episodes focus on troubleshooting, the bigger goal of Beverage Bros is prevention.

The same equipment we cover in these episodes—soda fountains, slushie machines, ice machines, cappuccino systems, and beer equipment—are all systems Barranco maintains through structured preventive maintenance programs.

When these machines are cleaned, calibrated, and inspected regularly, they:

• Last longer

• Perform more consistently

• Deliver better product

• Reduce emergency service calls

Beverage Bros supports the same philosophy behind our preventive maintenance services: fix small issues early so they don’t become big ones later.

A Little Humor Goes a Long Way (Let’s be honest, equipment issues are stressful enough!!)

That’s why we keep Beverage Bros approachable. You’ll see real Barranco Beverage Technicians and employees, real machines, and the occasional moment that makes you laugh because you’ve been there. We believe learning sticks better when it’s relatable, not intimidating.

Expertise doesn’t have to be boring.

The Bigger Picture

Beverage Bros is just one way Barranco supports operators beyond installations and service calls. It reflects who we are as a company: a partner that values transparency, education, and long-term success.

Whether you’re managing one location or hundreds, our goal is the same—to help you protect uptime, maintain product quality, and keep your beverage program running smoothly.

And when preventive maintenance, troubleshooting, or installations are needed, our team is ready to step in.

Watch Beverage Bros episodes on our YouTube channel and follow along as we continue sharing the real-world knowledge we’ve built over decades in the field.

Because when your beverage equipment works the way it should, everyone wins.

Make sure to follow us on social media to see our latest Beverage Bros. If you have questions you want answered on a Beverage Bros, let us know!